Amy Louise Coaching
I conceptualised and created the brand logo, capturing the company's essence and values through a distinctive visual identity. I then developed a comprehensive brand identity package, including colour schemes, typography, graphic styles, and brand guidelines for consistent marketing materials. Additionally, I designed the company's website, focusing on user-friendly, responsive design with essential features and functionalities to ensure optimal user experience. This work established a strong, cohesive brand presence that resonates with the target audience and supports business objectives.
Year
2024
Client
Amy Louise Coaching
After substantial market research and competitor analysis, and considering the general colours the client had chosen in our initial briefing, I designed the logos and document branding in the correct sizes. I provided the full design process, ensuring the client could legally trademark the logo with no copyright issues.
To complement this logo, I created a detailed brand guide to help the client maintain this identity across social media and other website assets. This guide includes colours with hex codes, fonts, examples, and lifestyle photography. Research shows that customers trust companies with a clear and consistent brand voice, and this document will be invaluable in helping the client maintain that voice.
Additionally, I designed the company's website, focusing on a user-friendly, responsive design with essential features to ensure optimal user experience.
"Holly has been great to work with. I didn’t know where to start, but she helped me bring my vision to life. I’m grateful for the time Holly has spent with me, listening to my ideas and helping me get my website up and running. I’ve enjoyed seeing the website step by step become something I’m proud to share. Thank you Holly!! "
— Amy, owner of Amy Louise Coaching