As the Digital Production Coordinator for PETA UK I specialised in innovative digital and multimedia content, boosting brand awareness through cutting-edge productions for social media channels and webpages, and creating compelling audio and video content that resonated with audiences. I ensured consistent and on-brand communication by crafting articles, and features that adhered to brand guidelines, maintaining a cohesive and professional image across all platforms. My approach was data-driven and adaptive; I conducted industry research to develop valuable assets and publications, ran social reports, analysed performance, and adapted to emerging trends for future content planning.